At today’s Winter TCA 2011 press tour, ABC Entertainment Group President Paul Lee revealed what he thinks went wrong with the ratings bomb of SKATING WITH THE STARS.
Part of the problem: airing it right after a great season of DANCING WITH THE STARS.
“Not everything works, but [the shows] were probably too similar,” he admits. “If you had just finished an absolutely brilliant novel, you don’t want to start another one that night. The DNA was really too close together. We have this fabulous, culturally defining show, we would like to extend. We did take aa [time-out] with WIPEOUT and we extended it in a way that’s more successful. We took that brand equity, and let it relax and now there’s WINTER WIPEOUT. We didn’t give the audience any chance to do that [with SKATING WITH THE STARS].”
CLICK HERE for more breaking TV news of the WINTER 2011 TCA’s
Related Posts:
Loading ...
