While Fox Entertainment President Kevin Reilly admits that the network has history of cancelling low-rated genre shows despite huge fan bases, he admitted today at the Fox Summer TCA Press Tour that he was pleased he was able to give FRINGE a final 13-episode Season 5 send-off.
“I don’t like to pull the plug on any show, and many of our failed shows have millions of fans,” says Reilly. “We have a checkered history with genre at best, because we’re one of the only networks who have consistently tried genre. FRINGE has a particular fan base and the FRINGE producers have provided a fantastic show. It’s done the job for us Fridays. We had a test pattern on Fridays [for years] and between KITCHEN CONFIDENTIAL and FRINGE, we’ve won most Fridays [last year].”
Part of the success of FRINGE has come from the lift it gets from DVR usage.
“This year we had a 73 percent lift over our live numbers,” says Reilly. “If they don’t catch it live, they definitely catch it on the DVD.”
And Reilly, with a laugh, says it puts to rest the ghost of Comic-Con where people go, “Damn you Fox, you put shows on and break out hearts.”
“Hopefully we get a little cred for seeing one through that really deserved it,” admits Reilly.
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