Exclusive Interview: Morgan Spurlock sells out for THE GREATEST MOVIE EVER SOLD – Part Two

By DANIEL SCHWEIGER 04/28/2011
Morgan Spurlock in POM WONDERFUL presents THE GREATEST MOVIE EVER SOLD | ©2011 Sony Classics

With POM WONDERFUL PRESENTS THE GREATEST MOVIE EVER SOLD, documentarian Morgan Spurlock tackles advertising in movies head-on in this very funny look in how movies and television shows sell out every day (including Spurlock himself). In Part 2 of our exclusive interview, he discusses advertising, independent films and the state of documentary films. ASSIGNMENT X: Do you think advertising is evil? MORGAN SPURLOCK: I don’t think advertising is inherently evil, but I hate the way that it’s used, and how it’s questionably put into certain places like schools. That absolutely should not happen.  I think there are places where you […]Read On »


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Exclusive Interview: Morgan Spurlock shills THE GREATEST MOVIE EVER SOLD – Part One

By DANIEL SCHWEIGER 04/21/2011
POM Wonderful presents THE GREATEST MOVIE EVER SOLD movie poster | ©2011 Sony Classics

I think it was around the time that James Bond boarded a Brazilian tram car with a 7-Up placard before sending a villain smashing through a British Airways billboard that I noticed (even at the tender age 15 years) that this movie was trying to sell me something. That isn’t to say how much more obvious those thoughts were when Elliot introduced E.T. to earth commercialism by handing him Reese’s Pieces, or how a Dr. Pepper machine just happened to be in the control room where Raymond Burr was facing off against GODZILLA ‘85. Those days of on-camera advertising now […]Read On »


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